We are damn proud that we only use 100% organic GOTS-certified cotton. Our fabrics are carefully selected based on GOTS requirements, as well as their weight, structure and quality.
Organic cotton is softer and of a higher quality than 'normal' cotton, since it is uneffected by pesticides and other chemicals.
100% organic cotton means it's completely biodegradable and ready for circularity.
High quality clothing lasts longer but not if you don't take good care of it. And it's a lot easier than you think!
Cotton clothing always shrinks a bit, since we are using 100% organic cotton only there's a chance it will shrink a bit more when you don't take good care of it. So do not wash your friends above 30 degrees, do not tumble dry, and definitely do not bleach them.
Go check out the complete careguide here