A sentence that changed Jorn's life. After a going through difficult time he decided it was time for change. He realised patterns needed to be broken to create something new.

Fueled by his desire to start his own company, combined with his passion for fashion, and his ambition to create a better world for his daughters, he decided to sacrifice his steady life for uncertainty and quit his job.

He envisioned that it's possible to build a perfectly sustainable menswear label that is timeless, aesthetically appealing and comfy too. Chasing his dream, he founded studio subtl.