Ok guys, this is for the real men who do their own laundry. Just because crop-tops look nice on women, we don't want our sweaters to shrink into one.

High quality clothing lasts longer but not if you don't take good care of it. And it's a lot easier than you think!


We are damn proud that we only use 100% organic GOTS-certified cotton. Our fabrics are carefully selected based on GOTS requirements, as well as their weight, structure and quality.

Organic cotton is softer and of a higher quality than 'normal' cotton, since it is unffected by pesticides and other chemicals.

100% cotton means it's completely biodegradable and ready for circularity.


Most men don't like doing the laundry and you know what, most of the time it’s not even necessary. Here are some simple hacks that will make your life easier:

Dab don't rub. That's the easiest way to remove stains.
Treat the stain with lukewarm water and dab it with a clean cloth or a towel.

Looking to refresh your garment?
Just put it on a hanger in the bathroom while you're in the shower and you're done.

Turn your clothing inside-out before ironing or using the washing machine. Oh, and only wash with matching colors.

Our pieces are here for the long run so take good care of them!


Did you know clothes suffer a lot from washing them? The color will fade, they will be less soft, and they will lose their fit over time. But, most importantly; washing = waste of water.

Want to keep them flawless and have a positive contribution to our planet? Wash them as rarely as possible by following our care hacks above.

...or bring to your mom. She will no doubt handle them with love and dedication.

Important: do not wash your friends above 30 degrees, do not tumble dry, and definitely do not bleach them.

Machine wash

Maximum temperature 30 degrees

Tumble dry

Do not tumble dry your studio subtl garments


Do not use any kind of bleach

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